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Lipstick is an almost universal cosmetic since, together with the eyes, the mouth is a leading feature, and it can be attractively coloured and textured. Lipstick has a fatty base that is firm in itself and yet spreads easily when applied. The colour is usually provided by pigment—usually reds but also titanium dioxide, a white compound that gives brightness and cover. Because lipsticks are placed on a sensitive surface and ultimately ingested, they are made to the highest safety specifications.